Ever attend a webinar that was really just an hour-long sales pitch?
Yeah, me too.
Not a good time, right?
That’s why it’s so key to remember the golden rule — serve before selling!
Webinars are the perfect chance to wow your attendees by helping them achieve a win, earning their trust, and showing them you get it and how amazing it would be to work with you!
Here are 4 tips for offering a webinar that captivates, connects, and converts! (#4 is my FAVORITE!!)
#1 – Invite Hot + Warm Leads
Let your current audience know about your webinar, plus make sure your Meta Pixel is set up on your website so you can retarget warm leads on FB/IG Ads by setting up create a custom audience of your past website visitors.
**Bonus Tip: You don’t need to start promoting earlier than 1 week before your live webinar. People will be most excited and most likely to show up LIVE if they register within 1 week of your webinar date.
#2 – Stay Top of Mind!
Remember to send reminder emails leading up to your live webinar. I like sending 3-day, 1-day, 1-hour, and ‘starting now’ reminders. In each email, you’ll want to clearly state the name and time/date of the webinar, along with providing the access link.
In your 3-day and 1-day reminder emails, you can share a valuable tip, a client’s journey, or your story, along with reminding them of the key points they’ll learn at your upcoming webinar. Keep them excited about it!
In the 1-hour reminder email, you can review what they’re going to learn, and in the ‘starting now’ reminder email, simply say you’re live now and give them the access info to join you.
#3 – (Over) Deliver!
If the pain points your webinar promised to help with can only be discovered in your paid offer, you’ll want to revisit your webinar’s purpose. ‘Giving too much away’ isn’t a concern when your webinar aims to deliver solutions that should be discovered BEFORE someone joins your program or course. So identify your audience’s immediate problem and craft an amazing webinar that solves it.
For the best results, just make sure the key takeaways you promised your audience are crystal clear and actionable, plus throw in a bonus tip or freebie to over-deliver.
#4 – Take It Evergreen
You’ve offered an amazing, live webinar that solved a pain point for your future clients – yay!
Now you can turn the recording of your live webinar into an evergreen webinar. Automation is so key to growth!
Just tweak the opt-in page for your live webinar so that it’s now offered on-demand, and make necessary changes to your email sequence so that it makes sense as an on-demand offering.
Your juicy webinar will be ready for whenever your future clients are ready to watch it, and best of all, since you’ve already put so much care into making it amazing, it can now run on autopilot and keep attracting your people without taking any extra time out of your day. Can’t be bothered with the tech and time that goes into turning it evergreen? Check out my done-for-you Kajabi VIP Day where I set up your evergreen funnel in just one day for you.
Follow these tips for your next webinar and let me know what your results are! You got this!